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#Put my logo on products online full

The lines can be made heavier without affecting legibility and still provide an elegant look.Īlthough it may seem like your logo should be bold and colorful, most cosmetics brands prefer understated hues such as black and white.

Univers Narrow: Unlike many cosmetics logo fonts, Univers Narrow focuses on a very thin and spaced look that provides a great balance against negative space.

Avant Garde Gothic: Another font from the Gothic family, Avant Garde font conveys a sense of understated elegance.

Optima: A delicate sans serif type, Optima gives you a polished and chic look that doesn’t sacrifice practicality.

Helvetica Neue: This Helvetica combines the best of both worlds, with slight serifs on letters for a delicate accent and a clean straight look.

Brandon Texts: The soft and narrow lines of this sans serif type provide an understated but timeless look.

Gotham/Adobe Garamond: This is one of the more classic serif fonts, featuring a clean aesthetic and slight flourishes.

Some common fonts used in cosmetics logos include: Companies like Lancôme, Estee Lauder, and Clinique have built strong identities out of wordmarks.Ĭosmetics logos generally value fonts that are clean and simple, so they will use fonts that stay closer to the serif and sans serif families, as opposed to formal or even casual scripts. Sometimes, having a name is more useful than choosing an icon that could distract from your brand or confuse your audiences. Many cosmetics brands choose to stick with a letter or wordmark exclusively.

#Put my logo on products online full

In these situations, it’s important to consider if your icon is unique and recognizable enough to achieve the same impact as your full wordmark or emblem. In some cases, you may choose to simply add your icon to your branding without text. Your icon should work vertically and horizontally, and work by itself.Your icon should be designed in a way to make it easy to resize without losing legibility and easy recognition. Your logo should be clear and scalable. Logos are placed in a variety of marketing materials and products of varied sizes.Here are some aspects to consider when choosing an icon: It also creates an uncomplicated way to add your branding across media channels. An icon helps associate your brand with a specific image and gives consumers a visual anchor to your company. A creative logo can differentiate you from rivals and solidify your position in a saturated market.Ī major component contributing to a good cosmetics logo is the choice of icons.

It helps you stand out from the rest. In an industry where many competitors sell comparable products and services, your brand identity represents a clear opportunity to stand out from the crowd.Developing a unique design that properly conveys your identity can provide you with a distinct personality that helps customers differentiate your service from others available. It gives you a unique identity that defines your brand personality. Logos are useful for expressing your values through symbolism and different elements.A logo that clearly communicates your values helps you quickly build a brand identity that is usable in any format and location. It can build brand recognition across multiple marketing channels. Your logo is the most outward-facing aspect of your brand, and the easiest to circulate.There are several reasons to focus on building a strong cosmetics brand, starting with your logo: